One word, placed in
every moment of decision.

Where it starts · In the mind

Brand positioning and rebrand

From A$4,500 / monthBrand Partnership · diagnostic A$5,000 · + GST

Our core service. As a monthly partnership we find the word you should own in customers’ subconscious, encode it as a symbol and slogan, and keep strengthening every touchpoint.

What’s included

• Customer and staff interviews
• Brand association testing
• Competitor mind map
• Positioning strategy and one-line position
• Brand slogan
• Super symbol and visual system
• Brand guidelines
• Creative direction for packaging, web and ads
• Monthly strategy session
• Quarterly review report

How it runs

1. Decode · weeks 1–4
2. Position · weeks 5–8
3. Encode · weeks 9–14
4. Broadcast and reinforce · every quarter after

On the shelf

Packaging

Enquireper SKU or range

Shoppers don’t read at the shelf, they scan. We design packaging the fast mind recognises from a few steps away and reaches for.

What’s included

• Shelf and competitor audit
• Pack information hierarchy
• Super symbol on pack
• Structure and material advice
• Australian labelling check
• Print-ready files and press check

How it runs

1. Audit · the shelf and competitors
2. Routes · two or three design directions
3. Test · recognition test from three metres
4. Produce · full range and print

On the screen

Brand website

From A$12,000by pages and features · + GST

Visitors form a first impression in about 50 milliseconds. We make the first screen answer “why you” in that moment, then guide visitors clearly to an enquiry or a sale.

What’s included

• Site structure and page plan
• Conversion copywriting
• Custom visual design
• Responsive build
• Technical SEO foundations
• Analytics, tracking and forms
• English and Chinese versions (optional)
• Handover training

How it runs

1. Plan · structure and copy
2. Design · home and key pages
3. Build · development and content
4. Launch · testing, launch and handover

In the feed

Ad film and paid media

From A$6,500AI video ad · filmed from A$15,000 · + GST

An ad doesn’t need to list every benefit. It needs customers to remember one symbol and one line. We handle everything from script to placement.

What’s included

• Creative script and storyboard
• Shoot and post-production
• One 45-second master
• Formats for each platform
• Audience and media plan
• Launch and optimisation

How it runs

1. Concept · script and storyboard sign-off
2. Shoot · on location in your city
3. Edit · master and platform versions
4. Launch · Meta, Google, YouTube, TikTok

See our AI video work

In the search results

SEO

From A$1,500 / month+ GST

The first result feels like the right answer. We help customers find you first when they search for the problem, not only when they search your name.

What’s included

• Keyword research
• Content strategy and briefs
• On-page optimisation
• Technical SEO check
• Google Business Profile
• Quarterly ranking report

How it runs

1. Audit · where you stand and where the gaps are
2. Fix · technical and on-page issues
3. Content · content built around your position
4. Report · every quarter