Pricing
Clear prices,
stated up front.
Start with a diagnostic, then choose a partnership or a one-off project. You know what you’ll pay and what you’ll get before we start.
Positioning Diagnostic
Two to three weeks. A workshop, competitor scan and customer interviews, ending in a positioning hypothesis report. Fully credited if you start a partnership or project within 60 days.
Brand Partnership
Billed monthly.
Built for the long run.
Six-month minimum, then month to month. Save 10% when you prepay a year. Prices plus GST.
Foundation
- A full positioning project in the first three months: positioning, slogan and super-symbol direction (A$35,000+ if bought alone)
- One strategy session a month after that
- Creative review
For businesses turning over $3–5M, one site or brand
Ask about FoundationGrowth
- Everything in Foundation
- Brand guidelines and competitor monitoring
- Two strategy sessions a month
- Quarterly brand health report
- 10% off execution services
For businesses turning over $5–15M
Start a partnershipPartner
- Everything in Growth
- Multiple brands or locations
- Leadership workshops and priority scheduling
- 15% off execution services
For businesses turning over $15M+ · By application
Apply for PartnerPositioning Project
No partnership needed. 6–10 weeks, fixed fee, from A$35,000 + GST
Enterprise programme
For groups and chains turning over $50M+. Typically from A$200,000 a year
Growth clients save 10% on execution services, Partner clients 15%.
Execution
Put the position
on every touchpoint.
| Service | What it covers | Price (+ GST) |
|---|---|---|
| Brand website | Copy, design and build. CMS and e-commerce sites quoted per scope | From A$12,000 |
| AI video ad | 45-second master plus three cut-downs, with script, AI visuals, voice and music. 2–3 weeks | From A$6,500 |
| Ad film | 45-second master plus three cut-downs, a one-day shoot and full post-production. 4–6 weeks | From A$15,000 |
| Paid media management | Meta, Google, YouTube and TikTok. Media spend is paid by you direct to the platforms | 15% of spend, min A$2,000 / month |
| SEO | Local SEO, content and technical work. Six-month minimum | From A$1,500 / month |
| Naming | Includes an initial trademark and domain check | Enquire |
| Identity and visual system | Super symbol, wordmark and guidelines | Enquire |
| Packaging | Per SKU or range, with print supervision | Enquire |
| Shopfront and signage | Design and supplier coordination | Enquire |
| Chinese-speaking market | Set-up and management on Xiaohongshu, WeChat and Douyin | Enquire |
60-second test
Does the customer’s mind
remember you?
Answer six questions to see where your brand stands in customers’ minds, and where the best place to start is.
Ask five regular customers for the first word they think of when they think of you. Would they all say the same word?
Without reading your name, could a new customer recognise your pack, shopfront or ad from three metres away?
Do your packaging, website, ads and shopfront share the same symbol, colour and line?
Have you kept the same slogan and look for more than two years?
When customers say why they chose you, is the reason something other than price?
Do people find you when they search for the problem you solve, not just your name?
How pricing works
No hidden costs.
Fixed quotes
Every project has a fixed written quote with two rounds of revisions. Any change in scope is quoted and approved before we start it.
Prices + GST
All prices are in Australian dollars and exclude GST, which is added at 10% on each invoice.
Media spend paid direct
Advertising budgets are paid by you directly to Meta, Google and other platforms, so you see every dollar.
Who we work with
We take on a few
clients each quarter.
A good fit if you
- Have a proven product and customers, and are ready for the next stage of growth
- Keep competing on price, and customers can’t say why they chose you
- Are willing to make trade-offs for a clear direction
Probably not a fit if you
- Only need a logo or a one-off flyer
- Expect sales to double within a month
- Haven’t yet tested your product in the market